IDEATODO
Struggling to land your first 50 customers?
Have a business idea but don’t know where to start?
IdeaToDo is Hub101’s 14-week startup accelerator program designed to help you launch your business idea or get your existing business unstuck.
Over 14 weeks, we help founders refine their business models, validate their ideas with real customers, and build the traction they need to de-risk their startups.
By the time you complete the program, you’ll have made real progress—whether that means landing your first customers, generating revenue, or setting yourself up for future investment.
"
I’ve been working on my idea for a really long time, and I was completely stuck.
If it wasn’t for this course, I’m sure that I would still be stuck. This really has been life changing.
IdeaToDo Alum
HR Platform
"
PROGRAM OBJECTIVES
Learn a framework to increase the chances of success, and identify a clear direction forward in the form of a phased plan
Idea-stage startups:
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Develop and refine your business idea
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Identify and validate your target market
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Build and test an MVP
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Create a compelling pitch deck and explore fundraising options
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And much more!
Early-stage startups:
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Strengthen your business model
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Sharpen your value proposition
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Gain traction with a targeted go-to-market strategy
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Develop a financing strategy to support your growth
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And much more!
Learning a startup framework doesn’t guarantee success, but it dramatically increases your odds and the scale of your success.
PROGRAM BENEFITS
Expert-Led
Course Material


Learn a framework to launch and grow your startup, covering topics like:
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Lean Startup Methodology
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Business Model Innovation
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Customer Development & Market Validation
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Prototyping & MVP Development
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Market Sizing & Growth Metrics
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Brand Identity & Storytelling
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Go to Market & Sales Strategies
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Investor Pitch Deck
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Fundraising Strategy
Live Weekly Sessions
& Office Hours



Engage in weekly, live, interactive sessions with the instructor and fellow founders
Schedule 1:1 weekly office hours to get tailored feedback and dive deeper into your business and specific needs and challenges.
Access course materials through a learning management system.
Mentorship
& Networking


Meet mentors who will play a significant role in your entrepreneurial journey, including serial entrepreneurs, executives, investors, and industry professionals.
Our program's 1:1 mentor matching sessions enable you to identify a handful of mentors to support your entrepreneurial journey for the duration of the program, with the potential to continue beyond program's end.
Exclusive Perks



A 9-month, part-time coworking membership to Hub101.
Invitations to community events, socials, and other opportunities to network and connect with others.
IdeaToDo concludes with a Demo Day where you will present your startup to a curated audience of investors, mentors, partners, and other industry professionals.
WHO SHOULD ENROLL
Regardless of background, anyone with an entrepreneurial mindset can benefit from this program. You would be a great fit for this program if you:
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Have a startup idea you want to test and launch
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Have an early-stage startup you want to grow
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Have a side hustle you want to level up
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Don't know where to start or feel stuck when it comes to developing or growing your business
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Are committed to spending about 10 hours per week working on their business for the 14 weeks of the program
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Want to participate in a unique opportunity to meet like-minded individuals (maybe even a future co-founder!) who are at a similar stage as them
PROGRAM LOGISTICS
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Applications close: September 3
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Program dates: September 10 - December 10
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Weekly live sessions: Tuesdays from 4 - 6 PM (PT)
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Format: virtual or in-person at Hub101
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Office Hours: schedule with the program facilitator at your convenience
Program Fee*
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Free to apply
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Program fee includes a 9-month, part-time coworking membership to Hub101
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Individual program fee: $999 ($71/week)
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Enrolled Cal Lutheran student: $399 ($29/week)
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Team pricing: If you're starting your venture with a partner(s), contact us about enrolling as a team.
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Discount available for underrepresented entrepreneurs
* Program fee due upon acceptance into program. Payment plans available.
"
"
Kristin is amazing. Very knowledgeable about the subject matter. She is very passionate about entrepreneurship and provides an incredible level of support. She also gives very insightful feedback on-the-spot.
Brian & Annie, IdeaToDo Alum
I'm a lifetime learner and have taken many courses and coaching programs over the years, including those that cost $10K. What Kristin taught us in 14 weeks would be valued easily over that. I was so honored to be in this class.
Michele, IdeaToDo Alum
PROGRAM STATS
Dozens of startups have launched from IdeaToDo, including an HR platform for the unemployed and underemployed, an education technology platform for foster youth, an augmented note-taking platform, a community for mom entrepreneurs, a services consortium for non-profit organizations, a medical device for children, a healthcare services listing platform for the uninsured and underinsured, and many others.
"
This course is absolutely essential for any entrepreneur. The course content progresses each week as you build and strengthen your business. The online resources are super useful, and the mentor match up was an undeniably remarkable experience. We loved everything about it!
IdeaToDo Alum
Date Night Box
"
TESTIMONIALS
Turn your ideas into something more.
#StartSomething
Author and entrepreneur, Seth Godin, said “The only thing worse than starting something and failing… is not starting something.”
At Hub101, “Start Something” is a phrase we use often because we believe the willingness to try something new, even when it’s out of our comfort zones and the risk is high, is the first step toward greatness and impact.
We encourage our students and entrepreneurs to be curious, vulnerable, daring, and #StartSomething!